SEA
"Search Engine Advertising" is a paid advertisement on search engines (Google, Bing, Yahoo, etc…) or other relevant sites. Search engines allow campaigns similar to an online auction system. By advertising on a search engine you do not pay for the number of times your ad is running, but only for the number of times that the ad was clicked.
Benefits of SEA
- The position of the links is purchased
- Ideally suited to produce periodic actions on your site
- Campaigns can be stopped at any time
- The ability to use search terms and combinations in all your advertises
- A fixed cost, you know what it will cost (daily budget is set)
- Everything is manageable and customable
- Quick and immediate results
- The commercial campaigns drive your visitors into action
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